This is a privacy policy of FRIMLINE PRIVATE LIMITED, an Indian private limited company incorporated under the Companies Act, 2013 bearing CIN
U15130GJ2017PTC095323 and having its registered office at 511 Iscon Elegance, Circle P, Near Jain Temple, Prahlad Nagar Cross Roads, S. G. Highway, Ahmedabad, Gujarat – 380015 (“FRIMLINE" or “We”, “we” or “Us”, “us” or “Our”, “our”) and you (“You”, “you” or “Your”, “your”), a User of FRIMLINE website. The link to the Terms of Use of FRIMLINE is [https://buy91.com/pages/terms-and-conditions. FRIMLINE is the owner and operator of the website https://buy91.com (the “Website”).
1.2 FRIMLINE shall collect, retain, process and use Your Information (as defined below) in accordance with the terms of this Privacy Policy ("Privacy Policy").  
1.3 We hereby confirm that FRIMLINE does not sell or rent Your Information (as mentioned below) to any third party. [
Traffic Data Collected
When you navigate and interact with our Website, We may automatically track and collect the following categories of information when You use the Website:
IP addresses;
Domain servers; and
Other information with respect to Your device model name, interaction of Your device with the Website and applications (collectively "Traffic Data").
Information Collected
In order to provide the Services as set out in the Terms of Service, We will require You to provide FRIMLINE with certain sensitive personal data or information that personally identifies You ("Frimline Information"). Your Information includes the following categories of information:
Contact data (such as Your name, email address, password and phone number);
Date of Birth
Demographic data (such as Your time zone, date, Your postal address and location details);
If You communicate with Us by, for example, e-mail or letter, any information provided in such communication may be collected by Us; and
Financial Information (such as bank account or credit card or debit card or any other payment information). The credit or debit card and all payment information goes directly to our third party secure payment gateway and is not retained in our servers at all.
       The Frimline Information and the Traffic Data collected shall together be referred to as “Your Information”.
2.3. We use industry standard technical and organizational measures to secure the information we collect from You. The Website stores Your Information in servers which have reasonable security practices and procedures as per Applicable Law.
2.4. You understand that once You leave Our servers, any information You provide to third party websites or application shall be governed by the privacy policy of the operator of the site used by You. You agree and understand that privacy policies of third party websites or application are not under Our control.
2.5. You understand that all payment transactions shall be collected, received and stored as per the terms of the third party payment gateway privacy policy. Any information that you provide to the third party secure payment gateway shall be governed by the terms of the privacy policy of the third party payment gateway set out in https://razorpay.com/privacy/.
3.1. You hereby provide us with Your consent to collect and disclose Your Information for the purposes set out in Clause 4 of this Privacy Policy.
3.2.  We reserve the right to disclose Your Information if required to do so by Applicable Law or if we believe that it is necessary to do so to protect and defend the rights, property, the Website, or Our Users.
3.3.  We will not be held liable in the event Our servers get hacked by unauthorised/unidentified sources leading to the loss of confidential data and Your Information. However, these circumstances shall be duly notified and appropriate measures shall be taken to resolve the issue.
3.4.   Disclosure to Third Party Service Provider:
       (i)  We may share your contact data with third party e-commerce platforms, on-line payment gateway, shipment and courier service provider for the purpose of fulfilment of Your purchase. These may include Shopify, Razorpay, EasyEcom, DTDC, Delhivery and Bluedart.
        (ii)  We may disclose Your Information to third party application and or services to communicate with you regarding your account activity, purchases and updates about Our products and promotional offers.
We collect your information for the following purposes:
Support Regular Usage
Identity verification: Your Information is particularly pertinent for identity verification and to authenticate the submissions made on the Website.
Processing your purchase: We use Your Information to complete and fulfil your purchase on our Website and provide you update on your purchase/order.
Internal Record Keeping: We use Your Information (except your financial details) to ascertain your interests and to suit your needs. It helps in building a statistical database to analyze the characteristics, behaviour and demographics of our Users. This information is used solely to promote our business activities.
Communication: When you provide us Your Information, we may use this information to communicate with you. We may send you information regarding your account activity and purchases, as well as updates about our products and promotional offers. To opt-out or stop receiving promotional email, please send us an email at info@buy91.com. The offers made in any promotional messages sent via email or SMS or any other electronic form shall be subject to change at the sole discretion of FRIMLINE and FRIMLINE owes no responsibility to provide you any information regarding such change.
4.1.5   Ease of use of our Website: To ensure continued service to a User and not to interrupt the Use of the Website by any User.
Improving your experience
Increase output: We use Your Information for analytical purposes to analyze the usage trends, preferences of our users, to improve the way these services work and look with respect to you, including updating, enhancing the operations and functionality of these features. Advertisements that you get on Your account will be based on in house algorithm processing of Your data.
Business or Research Algorithm: Your Information is used for business or research algorithm, including improving and customizing the Website for ease of use of the Website for purchase of the products. We may archive this information to use it for future communications for providing updates and/or surveys. We shall not publish Your Information.
Improve functionality: Your Information, is used to provide a personalized high-quality experience for our Users by increasing site functionality.
Aggregating Information/Anonymized data: We may share aggregated information/ anonymized data (information about our Users that we combine together so that it no longer identifies or references an individual User) and analyze it in a manner to further accentuate our products that we offer to our customers. This information includes average number of visitors on the Website, rankings of users defined by various performance indicators the average clicks of the products offered by Us, the features used, the response rate, etc. and other such statistics regarding groups or individuals. In doing so, we shall not be making disclosures of any of your financial information.
 We follow generally accepted industry standards to protect Your Information submitted by you to us.  Although We make reasonable efforts to store and collect Your Information in a secure operating environment that is not open to the public, You should understand that there is no such thing as complete security, and We do not guarantee that there will be no unintended disclosures of Your Information. If We become aware that Your Information has been disclosed in a manner not in accordance with this Privacy Policy, We will use reasonable efforts to notify You of the nature and extent of such disclosure (to the extent We know that information) as soon as reasonably possible and as permitted by Applicable Law.
   6.1.  We may amend or update or change this Privacy Policy from time to time entirely at our own discretion to reflect new practices or technologies that impact the provision of our Services. We recommend that You review this Privacy Policy on a routine basis to view any changes. The date of the last revision or update appears on top of the title.
        6.2.  In accordance with the Information Technology (Intermediary Guidelines and Digital media ethics code) rules, 2021, we shall periodically and once in a year inform you of the following:
           6.2.1   Any changes to our Terms of Use and Privacy Policy; and
          6.2.2. Any non-compliance by you of Our Terms of Use and/or Privacy Policy, In case of any non-compliance, You agree that We have the right to terminate the access or usage of Our Website or remove such non-compliant information. 
 7.1. You have the right to manage, access, confirm, review, correct, Your Information available with Us.
7.2. You also shall at any time have the option to withdraw your consent. Such withdrawal of your consent shall be sent to info@buy91.com.  In case you withdraw your consent we shall have the option not to provide our Services to you.
 8.1 All Your Information provided by you, except upon withdrawal of your consent provided to us shall be retained by us as long as it is required to be retained under Applicable Law.  
Upon withdrawal or termination of Your account with Us, We will delete information based on a request received from you within a reasonable period and latest within 180 days of receiving a deletion request.
You agree that You will no longer have access to your account upon your request for withdrawal or deletion of your account with the Website. In the event we do not receive a request from You for deletion of Your Information, Your Information will be available with Us and maybe used by Us on an anonymized basis.
Our Website may irrespective of whether or not you are a registered member, utilize “cookies” and other tracking technologies. Cookies are a small text file constituting of alphanumeric numbers used to collect the information about the Website activity. These cookies help us analyse web traffic and help you by customizing the Website to your preferences. Cookies enable a better experience for the User and some features of the Website may not function properly if your cookies are disabled.
In accordance with the Information Technology Act, 2000 and the Rules made thereunder, and the Consumer Protection (E-Commerce) Rules, 2020 and the Information Technology (Intermediary Guidelines and Digital media ethics code) rules, 2021 if you have any complaints or grievances, relating to our privacy or data related practices, the name and contact details of the Grievance Officer are provided below:
The Grievance Officer
Name: Ajay Singh Rajput
Email:  ajaysingh.rajput@frimline.com
Customer Care:
Email:  info@buy91.com
Data Protection Officer:
Email: yogendra.chauhan@larenon.com
Grievance Mechanism: FRIMLINE will acknowledge receipt of your complaints or grievances within 24 hours of receipt of your complaint or grievances. FRIMLINE will redress your complaint or grievances within 15 (fifteen) days from the date of receipt of your complaints or grievances.
In accordance with the Consumer Protection (E-Commerce) Rules, 2020, for every complaint or grievances lodged, FRIMLINE will provide you a ticket number and you can track the status of your complaint.
If you have any questions, feedbacks, complaints, comments or concerns about this Privacy Policy or the information practices of this Website please contact us as mentioned aforesaid.
       This Privacy Policy is governed by the laws of India.  Any dispute arising out of or as a result of this Privacy Policy shall be tried and settled by a court of competent jurisdiction located in Ahmedabad.
This Privacy Policy and the Terms of Use of the Website constitute the entire agreement between You and FRIMLINE and governs the collection, use and disclosure of Your Information and your use of our Website. 
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